Skittles New "Touch The Rainbow" Commercial
From the Seattlest
Let’s break this down to its component parts: As a commercial, Skittles’ latest gambit is a success, in that people are talking about it (and by inference, their product) afterward. As a social experiment, it’s bold. Granted, commercials as social statements is something of a hobbyhorse of mine, but in this instance, what’s being said is remarkable.
The ad starts out cute and silly, as if it had simply been co-opted from Cute Overload, or LOLCats or similar pop culture ephemera, and then…Well, you’ll see…
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