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Skittles New "Touch The Rainbow" Commercial

From the Seattlest

Let’s break this down to its component parts: As a commercial, Skittles’ latest gambit is a success, in that people are talking about it (and by inference, their product) afterward. As a social experiment, it’s bold. Granted, commercials as social statements is something of a hobbyhorse of mine, but in this instance, what’s being said is remarkable.

The ad starts out cute and silly, as if it had simply been co-opted from Cute Overload, or LOLCats or similar pop culture ephemera, and then…Well, you’ll see…

Read the rest of the article at the Seattlest

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6 responses

  1. Brilliant. I started laughing when the skittle said “Put it back.”
    Then the rest of the video made it so much funnier. XDD

    March 31, 2011 at 9:31 pm

  2. I don’t understand how this is a scoial statement, just seems wierd.

    March 31, 2011 at 11:11 pm

  3. TwilightShadow1

    “You’re right Patrick! That is really disturbing!” đŸ™‚

    April 1, 2011 at 12:26 am

  4. Monfang

    YES! This is unbelieveably awesome! Nothing left to say.

    April 1, 2011 at 9:08 am

  5. awesome

    April 2, 2011 at 12:48 am

  6. Luc McPhail

    hilarious XD

    April 3, 2011 at 8:22 pm

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