Kegasus – full-on “Party Manimal”
A year after the Maryland Jockey Club encouraged Baltimore to get its “Preak” on with a feather-ruffling advertising campaign for last year’s Preakness party, event organizers are turning to a spokes-centaur named “Kegasus” to generate interest in the 2011 Preakness InfieldFest, which is May 21 at Pimlico Race Course.
The Maryland Jockey Club announced today in a press release the launch of this year’s InfieldFest campaign, “The Legend of Kegasus,” which centers on a mythical creature that is half-horse and half-man — and a full-on “party manimal,” according to the release. Kegasus will be the voice of the campaign in all advertisements for television, radio and on the Internet, including YouTube and Twitter (www.twitter.com/allhailkegasus).
Read the full article at the Baltimore Sun
Thanks to @Primarylupine for the tip!